Privacy Policy

Continental Mills Privacy Policy


Last Updated: 9/12/13

This Privacy Policy ("Policy") describes how your personal information is collected, used and disclosed by Continental Mills, Inc. and its subsidiaries and affiliated companies ("Continental Mills" or "we") when you access and use the websites of Continental Mills, including www.alpinecider.com (collectively, the "Sites"), or when you otherwise interact with us.

Personal Information Collected

We collect information you provide directly to us. For example, we may collect personal information you provide to us when you register for an online account, create a profile, sign up to receive newsletters and coupons, submit a recipe, communicate with us via third party social media sites, sign up to participate in a contest or promotion or otherwise communicate with us. Such personal information may include your name, email address, postal address, phone number, photograph, and other contact or demographic information you provide. We may also obtain information from other sources and combine that with information we collect directly from you.

In addition, when you visit our Sites, some information is automatically collected. For example, we automatically log your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language and the website you visited before our Sites. We also collect information about your usage and activity on our Sites.

Cookies. We automatically collect information using "cookies." Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove and/or reject cookies. Please note that if you choose to remove or reject cookies, this could affect certain features or services of our Sites.

Web Beacons. We may also collect information using Web beacons. Web beacons are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

Use of Personal Information We Collect

We use personal information collected through the Sites for purposes described in this Policy or disclosed to you on the Sites. For example, we may use your information to:

  • operate and improve the Sites;
  • process and deliver contest entries and rewards;
  • respond to and process your requests, comments and questions and provide customer service;
  • help you locate stores near you that carry our products;
  • send you coupons, marketing materials and information about new contests, promotions, rewards, upcoming events and other news about products and services offered by us and select partners;
  • send you technical notices, updates, security alerts and support and administrative messages; and
  • link or combine with other personal information we get from third parties to help understand your needs and provide you with better service.

We may store and process personal information in the United States and other countries.

Sharing Of Personal Information

We do not share your personal information with third parties other than as follows:

  • with your consent or direction;
  • with third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
  • to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect our rights and property and those of our agents, customers and others, including to enforce our agreements, policies and Terms of Use or (iii) in an emergency to protect our personal safety and the personal safety of our customers or any third party; and
  • in connection with any merger, sale of company assets, restructuring, reorganization, financing or acquisition of all or a portion of our business to another company.

We may also share aggregated or anonymized information that does not directly identify you.

Third Party Ads And Links

The Sites may contain links to other websites. In addition, if you click on an advertisement that appears on one of the pages of the Sites, you may be transported to a third party website. This Policy does not apply to linked sites and we are not responsible for the content or privacy and security practices of those sites. Any personal information you provide on a linked page is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to learn more about such third parties' privacy and security practices and policies before providing them with personal information.

Security Of Your Personal Information

We take reasonable measures to help protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Your Information Choices And Changes

You may opt out of receiving promotional emails from us by following the instructions in those emails. If you have an account on one of the Sites, you may also make changes to your contact information and preferences by logging into your online account and modifying the settings/information in your profile. If you opt out of receiving promotional emails from us, we may still send you non-promotional emails, such as emails about your account or our ongoing business relations.

Changes To This Policy

We may change this Policy from time to time. If we make any changes to the Policy, we will notify you by changing the "Last Updated" date above and, in some cases, we may provide you with additional notice (such as adding a statement to our Sites' homepages or sending you a notification). We encourage you to review this Policy whenever you access our Sites to stay informed about our information practices and the ways you can help protect your privacy.

Contact Us

If you have any questions about this Policy, please contact us at baking@continentalmills.com.